Who are the groups “doing it right” when it comes to ad campaigns on Twitter? In this post we will take a look at what has made for successful campaigns on Twitter 6 separate groups.
Posts Tagged ‘social media strategies’
Many companies are looking for the silver bullet to find success in social media. We have now passed the honeymoon period where everyone is happy that social media is free and therefore any attention generated from having a “social media campaign” is worthwhile. The time/money investments are apparent to all who have started a serious social media campaign, and real results are needed in order to continue moving forward.
Twitter can be a very successful tool to push your brand message out there. But in order to successfully do this, you first need to know what can and can not be done in this environment. When ‘web 2.0’ first came up on our radar, it was in large part due to the viral component that was associated with it. This viral component is essential to creating a successful campaign with Twitter.
The only way to create a successful viral campaign is to understand the do’s and don’ts of the social media environment. Just as a lawyer would not be successful in a courtroom without knowledge of proper procedure, so will a company fall short of its goals if it cannot appropriated conduct its marketing online.
With that said, here are the ‘Rules of Engagement’, as it were, for marketing on Twitter:
#1 – Respect your audience
#2 – Add value
#3 – Tell a story
#4 – Give them somewhere to go
#5 – Always have an agenda
#6 – Build your brand (custom twitter background)
The success with your Twitter campaign has three prime requisites. First you need to be able to get peoples attention, i.e. get others to visit your Twitter page. Second, you need to send a message to them in a manner that is acceptable and appealing to them so that they connect with and remember what you are saying. Third, you need to have an overarching plan of action that includes specific plans for your Twitter following after they receive your message. Traffic to your Twitter page is useless without a way to derive benefit from their patronage. Use these rules of engagement to bolster your 3 supporting actors and you can be successful with your time/money investment in social media.